bay plaza
Demographics

1420-1430 E Plaza Blvd, National City, ca 91950

Full Year 2026 1-Mile Radius 3-Mile Radius 5-Mile Radius 10-Mile Radius 70% True Trade Area
TOTAL POPULATION
Total Population 39,045 209,311 489,833 970,205 975,358
Total Daytime Population 34,162 173,720 472,715 1,038,214 1,019,658
TOTAL HOUSEHOLD INCOME
Total Households 11,776 60,364 160,060 344,344 338,264
Median Household Income $77,267 $84,725 $98,010 $103,792 $103,449
Average Household Income $92,055 $101,587 $120,429 $128,846 $127,271
Under $15,000 8.3% 8.0% 6.7% 6.3% 6.5%
$15,000 - $34,999 14.7% 12.7% 10.6% 10.3% 10.1%
$35,000 - $49,999 11.7% 10.8% 9.0% 8.1% 8.1%
$50,000 - $74,999 14.9% 14.9% 13.7% 13.2% 13.2%
$75,000 - $99,999 16.5% 14.3% 13.8% 13.2% 13.2%
$100,000 - $124,999 12.9% 11.7% 11.2% 11.3% 11.1%
$125,000 - $149,999 6.3% 8.3% 8.6% 8.6% 8.5%
$150,000+ 14.6% 19.3% 26.4% 29.2% 29.2%
BUSINESSES
Total Businesses 1,020 4,953 13,791 34,517 33,439
RACE/ETHNICITY
White/Caucasian 7.3% 10.2% 19.2% 26.6% 24.7%
Black/African American 3.2% 8.7% 8.7% 7.7% 7.8%
Asian/Pacific Islander 17.4% 14.4% 12.9% 12.0% 12.1%
Hispanic/Latino 69.0% 62.5% 54.4% 48.3% 50.1%
Other 3.0% 4.1% 4.8% 5.4% 5.3%

Source: Advan, 2025.