Perform Properties Privacy Policy
Last Updated and Effective Date: July 1, 2026
Thank you for visiting the Perform Properties (sometimes referred to as “Company,” “we,” “us,” or “our”) website, located at https://performproperties.com/ (the “Site”). This Privacy Policy details how we treat Personal Information collected from visitors to our Site where this Policy resides (collectively, our “Services”). Personal information is sometimes also referred to as personal data, personally identifiable information or other like terms that mean any information that directly or indirectly identifies you or is reasonably capable of being associated with or your household. Note that this Privacy Policy does not cover the job application website. For Company’s privacy notice for job applicants, please visit our website.
The Site and Services are intended for business-to-business transactions only, and, with the exception of certain sections of the Site where we may require you to submit limited personal information or invite you to submit personal information, we do not knowingly collect the personal information of individual consumers. By using our Site and Services or otherwise providing any information to the Company, you are acknowledging that you are a representative or agent of a business and not an individual consumer.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you have trouble accessing this Privacy Policy because of a disability, you can contact us at privacy@revantage.com to receive it in an alternative format.
Table of Contents
1. Personal Information We Collect
2. How We Use Personal Information
3. Disclosure of Personal Information
4. Aggregate Non-Personal Information
5. Data Retention
6. Children’s Privacy
7. Analytics
8. Links to Third-Party Sites
9. International Transfer
10. Your California Privacy Rights
11. Questions
1. PERSONAL INFORMATION WE COLLECT
We may collect personal information when you visit our Site or use our Services. For example, when you contact us on our Site, we collect name and business contact information (such as your email address, and phone number), information regarding your properties of interest, and any other information you choose to provide. If you are a tenant submitting a rent payment or a deposit, we may collect additional information, including credit or debit card number, billing address, company or business name, property name, and rent payment amount.
When you visit our Site or use our Services, we may also automatically collect information about your device, browser type, operating system, IP address, and device identifier.
2. HOW WE USE PERSONAL INFORMATION
We use information to contact you and respond to you. We use your information to respond to your questions and requests. This includes questions about our properties or your relationship with us. We also use your information to otherwise communicate with you, including about our Services that you have used or that may be of interest to you and notices about events.
We use information to provide and improve our Site and Services. We use your information to improve our Site and Services. We also use your information to help diagnose problems with our servers and to otherwise administer the platform. We use your information to identify and repair errors that impair existing intended functionality. We also use your information to customize your experience with us.
We use information for advertising purposes. We may use your personal information to personalize your experience on our Services and the advertisements you see on third-party platforms. We do this when legally permitted.
We use information for security purposes. We use your information to detect security incidents; protect against malicious, deceptive, or illegal activity; and prosecute those responsible for that activity.
We use information to comply with laws. We use your information to comply with applicable laws and regulatory requirements, or as requested by government or regulatory authorities.
3. AGGREGATE AND NON-PERSONAL INFORMATION
Information that does not identify an individual or cannot otherwise be reasonably linked or connected with them is not considered personal information. Personal Information may be aggregated or de-identified to become non-personal information.
The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, external websites linked to and other aggregated data collected through our Services, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only. We may use this information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.
4. DISCLOSURE OF PERSONAL INFORMATION
We may disclose your personal information and the data generated by cookies and third-party analytics tools with the trusted vendors, service providers, and contractors that we may engage to assist us in providing our Services to you if disclosing such information is necessary to fulfill your request or provide Services to you. We may also provide such third parties with aggregated, non-personal information.
We will disclose your personal information if we reasonably believe we are required to do so by law, regulation, or other government authority, or to assist in any investigation to protect our rights or to enforce our terms of use. We will disclose information to respond to a court order or subpoena. We will also disclose information as part of other legal proceedings, such as in connection with pending litigation.
We may transfer your personal information to a successor entity upon a merger, consolidation, or other corporate reorganization in which the Company participates, or to a purchaser of all or substantially all of the Company’s assets to which this Site relates.
We may disclose information with your consent or at your direction and for other reasons we may describe to you. We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.
5. DATA RETENTION
We will retain your information only for as long as is necessary to carry out the purposes set out in this Privacy Policy, including meeting our legal, regulatory, or other compliance obligations.
6. CHILDREN’S PRIVACY
Neither our Site nor our Services are intended for use by children under the age of 18, and we do not knowingly collect information directly from children under the age of 18. If we discover that we have received information directly from a child under the age of 18, we will delete that information. If you are a parent or legal guardian and believe we have collected information directly from your child, you may request that such information be deleted by using the contact information identified in the Questions section below.
7. ADVERTISING AND ANALYTICS
We allow others to provide analytics and serve advertising services on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information.
This information may be used by usand these service providers and partners to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising, measure the effectiveness of advertising campaigns, and better understand how users interact with our Services.
We use Google Tag Manager (“GTM”) to manage and deploy tracking and analytics scripts on our Services. Through GTM, we implement Google Analytics, Google Ads, and Microsoft Ads Universal Event Tracking. These tools help us understand how visitors interact with our Services and measure the performance of our advertising campaigns. Google may collect and process data in accordance with its Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on and opt out of Google ad personalization at https://adssettings.google.com. Microsoft may collect and process data in accordance with its Privacy Policy. You may opt out of Microsoft interest-based advertising at https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads.
We may use tools such as Google Consent Mode to adjust how these technologies operate based on your preferences and applicable law. Where required by applicable law, we provide you with choices regarding the use of cookies and similar technologies, including for analytics and advertising purposes. You may exercise your rights by using available preference settings on our Site or submitting a request through our designated methods.
We configure these technologies to operate in a manner intended to limit the collection or use of personal information where consent is not provided, and to support your privacy choices, including opt-out preference signals, where applicable.
By using our Services and consenting to our use of cookies and tracking technologies (as indicated through our cookie consent mechanism), you acknowledge and agree to the monitoring and collection activities described in this Privacy Policy. You may withdraw consent or limit such collection at any time using the controls described above.
Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.
8. LINKS TO THIRD-PARTY SITES
Our website may contain third-party links, including third-party integrations. Through these links and third-party integrations, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect, share, or use your information. Because the Company has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy policies of every third-party service that you visit or see, including those third parties you interact with through our website.
Our website may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.
9. INTERNATIONAL TRANSFER
To facilitate Company’s operations, Company may store, transfer and access the personal information that you submit on the Site to Company’s offices or third-party service providers around the world, including the United States, Canada and other countries. This Privacy Policy shall apply even if Company transfers such information to other countries. By using the Site and providing any information through the Site, you consent to the transfer of your information and personal information among the facilities in these countries, including those located outside your home country. Do not use the Site if you do not want your personal information to be transferred to the United States or to other countries, or if the laws in your country restrict these types of transfers.
10. YOUR CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act (CCPA) (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
A. Summary of Categories of Personal Information Collected and Disclosed
In the preceding 12 months, we have collected the categories of personal information set forth in the table below. For details about the precise data points we collect and the categories of sources of such collection, please see the “Personal Information We Collect” section above. We collect personal information for the business and commercial purposes described in the “How We Use Personal Information” section above. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients, which we also describe in greater detail in the “Disclosure of Personal Information” section above.
| Category of Personal Information | Sources | Business or commercial purpose of disclosure and recipients of Personal Information |
|---|---|---|
| Identifiers, such as Internet Protocol address, name, phone number, billing address, and email address. | You | Sold for Monetary Consideration We have not sold your identifiers to third parties for monetary consideration. Shared for Cross-Context Behavioral Advertising We may have shared your identifiers with third party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your identifiers to service providers who provide us professional services, data storage, web hosting, technical support, and data analytics services. Other We may have also used and disclosed your identifiers for other reasons, as described in greater detail in the “Disclosure of Personal Information” section above. |
| Internet or other electronic network activity information. | You | Sold for Monetary Consideration We have not sold your internet or other electronic network activity information to third parties for monetary consideration. Shared for Cross-Context Behavioral Advertising We may have shared your internet or other electronic network activity information with third party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your internet or other electronic network activity information to service providers who provide us data analytics, data storage and other technical services. Other We may have also used and disclosed your internet or other electronic network activity information for other reasons, as described in the “Disclosure of Personal Information” section above. |
| Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories, tendencies, or preferences. | You | We have not sold your commercial information to third parties for monetary consideration. Shared for Cross-Context Behavioral Advertising We have not shared your commercial information with third party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your commercial information to service providers who provide us data analytics, data storage and other technical services. Other We may have also used and disclosed your commercial information for other reasons, as described in the “Disclosure of Personal Information” section above. |
B. Selling or Sharing Personal Information
Company does not sell your personal information for monetary consideration or share your personal information to third parties without your consent. However, our use of certain third-party advertising and analytics technologies may constitute a “sale” or “sharing” of personal information under the CCPA to the extent that data collected through those technologies is disclosed to third parties for cross-context behavioral advertising purposes. You may opt out of the sharing of your personal information at any time by clicking the “Do Not Sell or Share My Personal Information” link in the footer of our Site or by adjusting your cookie and tracking preferences through our cookie consent tool.
We do not knowingly sell, share, use for targeted advertising, or disclose the personal information of children under the age of 16.
C. Opt-Out Preference Signals and “Do Not Track” Requests
1. We Honor Opt-Out Preference Signals
We honor opt-out preference signals. An opt-out preference signal is a signal that is sent by a platform on your behalf that communicates your choice to opt-out of the sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org, or by exploring other developing technologies and services that offer this tool.
We treat opt-out preference signals as valid requests to opt-out of the sale or sharing of your personal information under privacy laws.
2. “Do Not Track” Requests
Certain web browsers may provide an option by which you may request your browser to inform websites you visit that you do not wish your activities to be tracked by cookies or other persistent identifiers, commonly called “Do Not Track Signals.” Our website currently does not respond to Do Not Track Signals. However, as noted above, we do honor opt-out preference signals.
D. Your Rights
The CCPA affords consumers residing in California the following rights with respect to their personal information, subject to certain exceptions:
- Right to Delete. You have the right to request us to delete the personal information we have collected about you.
- Right to Correct. You have the right to request us to correct inaccurate personal information we maintain about you.
- Right to Confirm Processing. You have the right to confirm whether we are processing your personal information.
- Right to Know and Access. You have the right to know and access the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
- Right to Data Portability. You have the right to receive the information under right
(4) in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal information to a person without impediment, where the processing is carried out by automated means. - Rights Related to Sharing for Targeted Advertising. You have the right to opt out of the sharing of your personal information for targeted advertising.
- Rights Related to Sensitive Personal Information or Data. We do not collect personal information that is considered “sensitive” under the CCPA or other laws.
- Right Not to Be Retaliated Against. You have the right not to be retaliated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; and (e) retaliating against you for exercising your privacy rights.
E. Instructions on How to Exercise Your Privacy Rights
You may exercise your privacy rights by contacting us at privacy-request@performproperties.com or by filling out our web form here. In some instances, we will need to verify your identity before honoring your privacy right request. We will verify your identity by asking you to provide personal information related to your recent interactions with us, such as your name. We will honor your privacy rights request within 45 calendar days of receipt, unless we request an extension as permitted by data privacy laws.
11. QUESTIONS
If you have any questions regarding this Policy or our privacy practices, please contact us at privacy@revantage.com.