Perform Properties Hires Brad Bazley to Serve as Chief Technology Officer

POSTED ON March 5, 2026 IN
Company News, Press Releases

Perform Properties News Thumbnail Brad Bazley

Seasoned technology executive appointed to advance technology strategy across assets and organization

NEW YORK and SANTA MONICA, Calif.– February 10, 2026 – Perform Properties (“Perform”), a diversified real estate operating platform specializing in high-quality, grocery-anchored retail centers and premier office assets, today announced the appointment of Brad Bazley as Senior Vice President and Chief Technology Officer. In this role, Bazley will spearhead the company’s technology strategy, prioritizing innovation and technology solutions to enhance portfolio operations and drive value.

“Technology is central to our growth strategy, and Brad brings the expertise to turn innovation into meaningful business outcomes,” said Alex Vouvalides, Chief Executive Officer at Perform Properties. “His leadership will accelerate our ability to deliver more impactful, technology-driven solutions for our customers, partners, and team.”

Bazley brings more than 20 years of experience leading enterprise technology, integration, and operational transformation for multinational organizations. He comes to Perform from Internet Brands, where he served as Vice President and CIO, Enterprise and Legal Technology. Brad has also held senior roles at companies such as Material Holdings and Red Bull, supporting group-wide IT and software engineering, system integration, cloud transformation strategies, and implementation of robust security and governance frameworks.

“After a year of significant growth across our team and portfolio, Brad joins us at a pivotal moment as we accelerate our technology strategy,” said Josh Hatfield, President at Perform Properties. “His track record guiding organizations through complex transformation will be essential as we expand our AI and automation capabilities and build smarter, more adaptive systems for the future.”

As Chief Technology Officer, Bazley will leverage technology to increase asset value, improve tenant experience, drive operational excellence, and enhance internal efficiencies companywide. From artificial intelligence to other emerging technologies, he will explore and implement solutions that streamline operations and create new opportunities across the portfolio. He will be based in Perform’s Santa Monica headquarters.

About Perform Properties 
Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal – vibrant spaces where people actively choose to work, shop, and gather. With expertise in transactions, development, leasing, and management, the company oversees approximately 30 million square feet of retail and office properties across the U.S. Learn more: performproperties.com.

Media Contact 
Jennifer Kroog Rosenberg
Perform Properties
jkroog@performproperties.com / press@performproperties.com

Back to all articles

Perform Properties Adds Senior Leader as SVP, Region Lead | Retail

POSTED ON January 22, 2026 IN
Company News, Press Releases

Perform Properties News Thomas Underhill

Thomas Underhill joins from Blackstone to help oversee retail portfolio

NEW YORK and SANTA MONICA, Calif.– January 22, 2026 – Perform Properties (“Perform”), a diversified real estate operating platform specializing in high-quality, grocery-anchored retail centers and premier office assets, today announced the appointment of Thomas Underhill as Senior Vice President, Region Lead - Retail.

“We are thrilled to welcome Thomas to Perform Properties. With more than a decade of retail and real estate experience, he brings exceptional expertise and market insight that will be instrumental as we continue to scale our retail portfolio,” said Alex Vouvalides, Chief Executive Officer at Perform Properties. “His deep knowledge – spanning both micro and macro market dynamics – positions him to optimize asset performance, identify growth opportunities, and drive lasting value creation for our customers.”

Prior to his official appointment with Perform, Underhill was a Principal at Blackstone, where he was responsible for U.S. retail real estate asset management, and was involved in over $1.5bn of single-asset dispositions and portfolio transactions. He also managed a one-million-square-foot mixed-use campus in the Bay Area and successfully led the exit of several investments in Latin America.

In this newly created role, Underhill will oversee retail assets including business planning and go-to-market strategy to drive sustainable growth in his regions. He will be based in Perform’s New York City office.

About Perform Properties 
Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal – vibrant spaces where people actively choose to work, shop, and gather. With expertise in transactions, development, leasing, and management, the company oversees over 33 million square feet of retail and office properties across the U.S. Learn more: performproperties.com.  

Media Contact 
Jennifer Kroog Rosenberg
Perform Properties
jkroog@performproperties.com / press@performproperties.com

Back to all articles

Perform Properties Publishes 2024 Sustainability & Social Impact Update Report

POSTED ON September 25, 2025 IN
Press Releases, Company News

Highlights Progress and Commitment to Operational Excellence, Integrity and Accountability Across National Retail and Office Portfolio

NEW YORK & SANTA MONICA, Calif.–(BUSINESS WIRE)–Perform Properties (“Perform”), a diversified real estate operating platform specializing in high-quality, grocery-anchored retail centers and premier office assets, today published its 2024 Sustainability and Social Impact (SSI) Update Report, marking the company’s first combined update following the integration of ShopCore, ROIC, and EQ Office.

The report outlines Perform’s progress in embedding environmental sustainability and social impact across its culture, operations, and portfolio, reinforcing the company’s belief that resilient, community-centered properties create long-term value for all stakeholders.

“At Perform, our mission is rooted in creating and managing high-performing places with lasting People-Appeal,” said Alex Vouvalides, Chief Executive Officer of Perform Properties. “By uniting ShopCore, ROIC, and EQ Office, we have built a best-in-class, diversified platform with the scale, strength, and shared purpose to drive strategic growth and meaningful impact. This Sustainability and Social Impact update reflects our commitment to integrating operational excellence, integrity, and accountability into every facet of our work – from leasing and operations to investment and construction. We are proud of the tangible progress we made in 2024, and even more energized by the opportunity ahead to advance our mission and create long-term value for our customers, partners, and the communities we serve.”

A full copy of Perform’s 2024 Sustainability and Social Impact Update Report is available on www.PerformProperties.com.

2024 Sustainability and Social Impact Report Highlights

Environmental Sustainability:

Perform advanced environmental initiatives focused on carbon emissions, energy, waste, and water to drive operational efficiency, while actively exploring renewable solutions:

20% same-store year-over-year reduction for total Scope 1 and 2 greenhouse gas (GHG) emissions across the office portfolio
2,500 tons of waste diverted from landfill across the office portfolio; 69% of construction waste diverted from landfill across the office portfolio, up from 51% in 2023
100% landlord-controlled LED lighting at 40 retail sites, and 80%+ LED lighting at 11 additional sites
EV chargers installed at 9 retail locations
Active green lease clauses associated with customers across 6.3 million square feet of retail and office properties

Social Impact:

Perform brought its social impact commitments to life through initiatives that foster health, inclusion, and community resilience. From enhancing properties to deepening employee engagement, the company continued shaping and enriching the places they manage – responding to evolving needs of the people and communities they serve:

11 properties earned the WELL Health-Safety Rating in 2024 to support customers’ health and well-being
Over 2,200 employee volunteer hours contributed across the portfolio
107,000+ square feet of office and event space donated to nonprofits and community organizations
370+ community events hosted, including wellness activities and donation drives
Welcomed the new SVP, Head of People & Culture, supporting the Company’s work to drive innovation by strengthening employee engagement and collaboration

Expanding Access and Opportunity through Education:

In 2024, Perform proudly announced a new partnership with Project Destined, a leading nonprofit that has equipped more than 15,000 students with career-focused training in financial literacy, entrepreneurship, and real estate. Through this collaboration, Perform became the first real estate company to launch educational programming specifically focused on the office sector, reaching students across 25 universities nationwide.

“Whether through energy optimization or by donating our space and expertise to community causes, we’re translating our values into results,” said Samantha Sims, SVP, Head of Sustainability and Social Impact at Perform Properties. “This report reflects our commitment to aligning purpose with performance – building more resilient, connected places that meet the needs of both business partners and the community. Our partnership with Project Destined is a chief example of how we are leveraging social impact to expand career pipelines, drive new talent into real estate, and fuel industry growth.”

About Perform Properties
Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal – vibrant spaces where people actively choose to work, shop, and gather. With expertise in transactions, development, leasing, and management, the company oversees over 33 million square feet of retail and office properties across the U.S. Learn more: performproperties.com.

Contact

Jennifer Kroog Rosenberg
Perform Properties
JKroog@performproperties.com / press@performproperties.com

Back to all articles

Perform Properties Expands Senior Leadership Team to Drive Continued Portfolio Value Creation

POSTED ON September 16, 2025 IN
Announcements, Company News, Inside Perform, Press Releases

Three professionals celebrating achievements.

Mark Ross Joins as SVP, Leasing – Retail

Kirsten Ekdahl Hull Named EVP, Portfolio Management; Kori Murphy Named SVP, Region Lead – Retail

NEW YORK & SANTA MONICA, Calif.–(BUSINESS WIRE)–Perform Properties (“Perform”), a diversified real estate operating platform specializing in high-quality, grocery-anchored retail centers and premier office assets, today announced the addition of Mark Ross as Senior Vice President, Leasing – Retail, along with two senior leadership appointments from within the company: Kirsten Ekdahl Hull as Executive Vice President, Portfolio Management, and Kori Murphy as Senior Vice President, Region Lead – Retail.

“By deepening our leadership in retail leasing and portfolio management, we’re strengthening Perform’s ability to deliver operational excellence at scale, stay ahead of evolving tenant and market needs, and accelerate portfolio growth,” said Alex Vouvalides, Chief Executive Officer at Perform Properties. “These leadership moves build on the momentum of the high-performing team we’ve assembled and reflect our commitment to creating dynamic spaces grounded in People-Appeal. With Mark’s leasing expertise and track record of execution across diverse open-air formats, Kirsten’s proven leadership in managing high-performing portfolios, and Kori’s deep experience driving retail asset performance, we are not just building for today – we are shaping a future that elevates experience, fosters connection, and delivers lasting value for our tenants, partners, and communities.”

Ross brings more than 15 years of retail real estate experience, most recently as Vice President of Leasing at Northwood Retail, where he led leasing efforts across the company’s California holdings. Prior to that role, he held the same title at ShopCore Properties, managing and leasing more than 2.5 million square feet across California and Arizona.

As SVP, Leasing – Retail, Ross will lead leasing efforts for Perform’s West Coast portfolio, spanning California, Washington, Oregon, and Texas. Based in San Diego, he will focus on driving NOI through strategic lease transactions while cultivating strong tenant relationships and leveraging market insights to identify and accelerate future growth opportunities.

In addition, Hull and Murphy have been appointed to expanded leadership roles:

Hull has been named Executive Vice President, Portfolio Management, leading a newly unified function that integrates asset management, development, construction, and regional operations, designed to enhance collaboration, increase efficiency, and better connect market insight with data-driven decision-making across the company’s retail and office portfolios. Since joining Perform in 2017, Hull has served as Region Lead – Chicago and Senior Vice President of Development & Construction, where she oversaw transformative projects including the $500+ million redevelopment of Chicago’s Willis Tower.
Murphy has been named Senior Vice President, Region Lead – Retail, focusing on maximizing asset performance and long-term value creation for Perform’s California retail holdings. She joined Perform in 2022 as Vice President of Asset Management, bringing more than two decades of retail experience and having worked on more than $5 billion in transactions. Among these was the sale of a grocery-anchored shopping center portfolio to Blackstone in 2020, which she led while at Merlone Geier Partners.

About Perform Properties
Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal-vibrant spaces where people actively choose to work, shop, and gather. With expertise in transactions, development, leasing, and management, the company oversees over 33 million square feet of retail and office properties across the U.S. Learn more: performproperties.com.

Contact

Jennifer Kroog Rosenberg
Perform Properties
JKroog@performproperties.com / press@performproperties.com

Back to all articles

Perform Properties Expands Executive Team with Two Strategic Hires

POSTED ON July 8, 2025 IN
Announcements, Company News, Inside Perform, Press Releases

Two women welcoming with titles displayed.

Jennifer Kroog Rosenberg Joins As SVP, Head of Communications & Marketing

Tiffany Gherlone Joins As SVP, Head of Data & Research

NEW YORK & SANTA MONICA, Calif.–(BUSINESS WIRE)–Perform Properties (“Perform”), a diversified real estate operating platform specializing in high-quality, grocery-anchored retail centers and premier office assets, today announced two key executive appointments: Jennifer Kroog Rosenberg as Senior Vice President, Head of Communications & Marketing, and Tiffany Gherlone in a newly created role as Senior Vice President, Head of Data & Research.

These leadership additions reflect Perform’s ongoing investment in top talent to drive value creation and operational excellence across its portfolio. Kroog Rosenberg will lead communications, brand strategy, and marketing – ensuring the company’s distinctive strengths are strategically positioned to engage stakeholders and accelerate growth. With a background in consumer branding, she brings a valuable perspective to commercial real estate, helping shape connections and brand clarity that align with the evolving expectations of today’s tenants, employees, and customers across both retail and office environments.

Gherlone will oversee data, analytics, and research, providing key insights to support strategic decision making, anticipate market trends, and drive successful business outcomes with greater precision and foresight. Her deep expertise in real estate market intelligence and ability to turn complex analytics into actionable strategy will help support continued performance and enhance long-term value creation.

“As we position Perform Properties to seize strategic opportunities in a fast-moving market, we’re continuing to invest in top-tier leadership who will help propel our vision forward and deliver on our business goals,” said Alex Vouvalides, CEO of Perform Properties. “Jennifer’s bold, modern approach to brand strategy and stakeholder engagement will help us elevate awareness and clearly communicate the People Appeal of our high-impact spaces – places where people and businesses actively choose to be. Tiffany’s strong real estate background, analytical mindset and insight into market dynamics will strengthen how we identify trends, evaluate risk, and drive smarter decisions across our portfolio.”

Both executives will report directly to Vouvalides. Kroog Rosenberg is based in Santa Monica; Gherlone is based in New York City.

About Jennifer Kroog Rosenberg

Kroog Rosenberg joins from The Honest Company, where she helped launch and scale the brand globally, and supported its successful transition to a publicly traded company. Her nearly two decades of experience spans consumer and corporate communications, brand building, social marketing, and executive leadership across various stages of growth. At Perform, she will lead the communications and marketing function at the brand and asset levels, across the retail and office portfolios.

About Tiffany Gherlone

Gherlone joins from UBS, where she led real estate research and daily valuation for institutional investors. With nearly two decades of experience uncovering insights to inform strategic decision-making, she will lead Perform’s data and research function – integrating on-the-ground intelligence and macroeconomic analysis to guide company priorities and uncover new areas of opportunity. By aligning micro and macro insights with a clear investment vision, she will help unlock value across the platform.

About Perform Properties

Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal-vibrant spaces where people actively choose to work, shop, and gather. With expertise in transactions, development, leasing, and management, the company oversees over 33 million square feet of retail and office properties across the U.S. Learn more: performproperties.com.

Contacts

Sarah Salky / Kate Thompson
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449
PerformProperties-JF@Joelefrank.com / press@performproperties.com
JKroog@performproperties.com / press@performproperties.com

Back to all articles

ShopCore Properties, ROIC, & EQ Office Rebrand as Perform Properties

POSTED ON May 15, 2025 IN
Company News, Announcements, Inside Perform, Portfolio Highlights, Press Releases

FOR IMMEDIATE RELEASE

ShopCore Properties, ROIC, and EQ Office Rebrand as Perform Properties

SANTA MONICA, Calif. — May 15, 2025 — ShopCore Properties (“ShopCore”), Retail Opportunity Investments Corp. (“ROIC”), and EQ Office (“EQ”) today announced the launch of their new combined brand: Perform Properties(“Perform” or “the company”).

Perform is a best-in-class, diversified real estate operating platform with expertise in high-quality, grocery-anchored shopping centers and premier office assets. By leveraging the combined experience, scale, and operational strengths of ShopCore, ROIC, and EQ, Perform is positioned to deliver long-term value for tenants, create more engaging experiences for customers, and drive stronger performance across its portfolio of over 33 million square feet nationwide.

“In a market where people have more choices than ever, the properties that succeed are those that perform — for tenants, customers, investors, and communities,” said Alex Vouvalides, CEO of Perform Properties. “At Perform, we are committed to providing high-functioning, high-impact spaces designed to meet the evolving needs of businesses, their customers, and employees — delivering places where people want to be.”

The company brings expertise in transactions, development, leasing, and management, and benefits from a multi-sector focus, data-driven strategy, and national reach. Perform focuses on properties with People-Appeal — dynamic spaces where people and businesses choose to work, shop, and gather, enhancing the communities around them.

For media inquiries, please contact:
Jennifer Kroog Rosenberg
Perform Properties
JKroog@performproperties.com / press@performproperties.com

About Perform Properties:
Perform Properties is a Blackstone Real Estate portfolio company focused on high-performing retail and office properties with People-Appeal. With expertise in transactions, development, leasing, and management, the company oversees over 33 million square feet of retail and office properties across the US. Learn more: performproperties.com.

Back to all articles

Round1 Signs Lease for First NYC Location

POSTED ON December 16, 2024 IN
Company News, Announcements, Press Releases

Friends enjoying an arcade game together.

A New Entertainment Venue is Coming to The Shops at Skyview in Queens, N.Y.

Newmark Retail has announced that it has secured an 80,300-sq.-ft. lease for Round1 Bowling & Arcade, marking the first New York City location for the subsidiary of the Japan-based amusement chain Round1. According to Newmark Research, the transaction is the largest new retail lease transaction to close in New York City so far this year.

At Round1, visitors can enjoy a plethora of arcade games as well as bowling, billiards, ping-pong, and more. The chain also offers spaces for parties. As of November 2024, Round1 operated 100 locations in Japan, 54 in the United States and four in China.

Newmark executive managing director David Friedman and managing director Andrew Stern facilitated the lease transaction on behalf of the tenant.

“The closing of this transaction is a testament to the power of commitment and partnership, two components that continued to drive this deal forward over the last two years,” said Friedman. “We congratulate Round1 on the impending opening of their first NYC location and look forward to our continued partnership as we seek to realize their goal of national expansion.”

The Shops at Skyview is a 700,000-sq.-ft. shopping destination in Flushing, Queens, and is owned and managed by Blackstone subsidiary, Perform Properties.

This press release originally appeared in Chain Store Age. Click here to view the original press release.

Back to all articles

Shake Shack Opens Its First Orange County Drive-Thru Location at Brookhurst & Adams

POSTED ON October 23, 2024 IN
Company News, Announcements, Press Releases

Shake Shack at sunset, drive-thru entrance

We are thrilled to announce that Shake Shack will open its second drive-thru location in California and first in Orange County on Wednesday, October 23rd.

Shake Shack’s third and highly anticipated location in Orange County will open at Brookhurst & Adams (20100 Brookhurst St, Huntington Beach, CA 92646). The first Orange County Shake Shacks opened to great fanfare at Irvine Spectrum Center (2023) and Costa Mesa (2024). In addition to serving Shake Shack’s beloved classics – from its ShackBurger and Chicken Shack to its Crinkle Cut Fries – The Huntington Beach Shack will also serve the OC exclusive Dreamsicle Shake featuring vanilla frozen custard hand-spun with orange soda and topped with whipped cream and orange candy sprinkles. Five percent of all OC Dreamsicle Shakes will be donated directly to the California Department of Parks and Recreation.

Shake Shack is excited to offer Orange County residents another location to enjoy the brand’s top-notch ingredients, elevated guest experience and convenient two-lane drive thru. As seen in its latest brand campaign, Shake Shack goes the extra mile to ensure its menu offerings feature the highest quality ingredients and provide a best-in-class bite to everyone. To honor the Huntington Beach community and its beloved surf culture – a wooden car from the Southern California Woodie Club will be the first to make its way through the Hunting Beach Shack Drive Thru lane. To keep the wow-factor going, the drive thru features a beautiful, custom mural painted by Spencer Gabor.

Forever focused on enriching neighborhoods – Shake Shack is dedicated to supporting its local communities through donations, events, volunteering & more. On opening day, $1 from the sale of every sandwich at the new Huntington Beach Drive Thru will be donated to Second Harvest Food Bank, one of Orange County’s largest food banks.

The new Huntington Beach Shake Shack will be located at Brookhurst & Adams. Brookhurst & Adams is an open-air shopping center conveniently located just off the I-405 freeway in the popular SoCal tourist hub of Huntington Beach, California. Anchored by Stater Bros. Markets, the shopping center features a growing mix of national and local favorites, including retail and service brands such as Simone & Son Jewelers, Huntington Flowers, WeVitalize, Faye Dodge Esthetics, Milano Nails, Beauty Bungalows, First Team Real Estate and LeanFeast as well as popular local eateries like Woody’s Diner and Moonwood Coffee and a host of renowned restaurant chains including CAVA, Raising Cane’s, and the brand-new Shake Shack.

To learn more, visit performproperties/property/brookhurst-adams.

Back to all articles

Perform Properties Hires Brad Bazley to Serve as Chief Technology Officer

POSTED ON March 5, 2026 IN Company News, Press Releases

Related Posts

One Year of Perform Properties: Building Momentum for What’s Next

Perform Properties Adds Senior Leader as SVP, Region Lead | Retail

Perform Properties Publishes 2024 Sustainability & Social Impact Update Report

Perform Properties Adds Senior Leader as SVP, Region Lead | Retail

POSTED ON January 22, 2026 IN Company News, Press Releases

Related Posts

One Year of Perform Properties: Building Momentum for What’s Next