Last Updated and Effective Date: May 8, 2025

Thank you for visiting the BX RE PortCo LLC (sometimes referred to as “Company,” “we,” “us,” or “our”) website, located at https://performproperties.com/ (the “Site”). This Privacy Policy details how we treat Personal Information collected from visitors to our Site where this Policy resides (collectively, our “Services”). Personal information is sometimes also referred to as personal data, personally identifiable information or other like terms that mean any information that directly or indirectly identifies you or is reasonably capable of being associated with or your household.

The Site and Services are intended for business-to-business transactions only, and, with the exception of certain sections of the Site where we may require you to submit limited personal information or invite you to submit personal information, we do not knowingly collect the personal information of individual consumers. By using our Site and Services or otherwise providing any information to the Company, you are acknowledging that you are a representative or agent of a business and not an individual consumer.
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Table of Contents

1. Personal Information We Collect

2. How We Use Personal Information

3. Disclosure of Personal Information

4. Aggregate Non-Personal Information

5. Data Retention

6. Children’s Privacy

7. Advertising and Analytics

8. Links to Third-Party Sites

9. Questions

1. PERSONAL INFORMATION WE COLLECT

We may collect personal information when you visit our Site or use our Services. For example, we may collect name and business contact information (such as your email address, address, and phone number) when you contact us.

We may also automatically collect information from you when you visit our Site or use our Services. For example, we may collect information about your device, browser type, operating system, IP address, and device identifier.

2. HOW WE USE PERSONAL INFORMATION

We use information to contact you and respond to you. We use your information to respond to your questions and requests. This includes questions about our properties or your relationship with us. We also use your information to otherwise communicate with you, including about our Services that you have used or that may be of interest to you and notices about events.

We use information to provide and improve our Site and Services. We use your information to improve our Site and Services. We also use your information to help diagnose problems with our servers and to otherwise administer the platform. We use your information to identify and repair errors that impair existing intended functionality. We also use your information to customize your experience with us.

We use information for advertising purposes. We may use your personal information to personalize your experience on our Services and the advertisements you see on third-party platforms. We do this when legally permitted.

We use information for security purposes. We use your information to detect security incidents; protect against malicious, deceptive, or illegal activity; and prosecute those responsible for that activity.We use information to comply with laws. We use your information to comply with applicable laws and regulatory requirements, or as requested by government or regulatory authorities.

3. AGGREGATE AND NON-PERSONAL INFORMATION

Information that does not identify an individual or cannot otherwise be reasonably linked or connected with them is not considered personal information. Personal Information may be aggregated or de-identified to become non-personal information. 

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, external websites linked to and other aggregated data collected through our Services, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only. We may use this information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

4. DISCLOSURE OF PERSONAL INFORMATION

We may disclose your personal information and the data generated by cookies and third-party analytics tools with the trusted vendors, service providers, and contractors that we may engage to assist us in providing our Services to you if disclosing such information is necessary to fulfill your request or provide Service to you. We may also provide such third parties with aggregated, non-personal information.

We will disclose your personal information if we reasonably believe we are required to do so by law, regulation, or other government authority, or to assist in any investigation to protect our rights or to enforce our terms of use. We will disclose information to respond to a court order or subpoena. We will also disclose information as part of other legal proceedings, such as in connection with pending litigation.

We may transfer your personal information to a successor entity upon a merger, consolidation, or other corporate reorganization in which the Company participates, or to a purchaser of all or substantially all of the Company’s assets to which this Site relates.

We may disclose information with your consent or at your direction and for other reasons we may describe to you. We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

5. DATA RETENTION

We will retain your information only for as long as is necessary to carry out the purposes set out in this Privacy Policy, including to meet our legal, regulatory, or other compliance obligations.

6. CHILDREN’S PRIVACY

Neither our Site nor our Services are intended for use by children under the age of 18, and we do not knowingly collect information directly from children under the age of 18. If we discover that we have received information directly from a child under the age of 18, we will delete that information. If you are a parent or legal guardian and believe we have collected information directly from your child, you may request that such information be deleted by using the contact information identified in the Questions section below.

7. ADVERTISING AND ANALYTICS

We allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.  

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook, Instagram, Google, and LinkedIn). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Do Not Track Policy. Certain web browsers may provide an option by which you may request your browser to inform websites you visit that you do not wish your activities to be tracked by cookies or other persistent identifiers, commonly called “Do Not Track Signals.” Our website currently does not respond to Do Not Track Signals. If you block cookies, certain features on our website may not work. If you block or reject cookies, not all of the tracking described here will stop.

8. LINKS TO THIRD-PARTY SITES

Our website may contain third-party links, including third-party integrations. Through these links and third-party integrations, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect, share, or use your information. Because the Company has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy policies of every third-party service that you visit or see, including those third parties you interact with through our website.

Our website may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.

9. QUESTIONS

If you have any questions regarding this Policy or our privacy practices, please contact us at privacy@revantage.com.