magnolia shopping center
Demographics

5170 Hollister Ave, Santa Barbara, ca 93111

Full Year 2026 1 Mile Radius 3 Mile Radius 5 Mile Radius 10 Mile Radius 70% True Trade Area
TOTAL POPULATION
Total Population 14,395 46,529 119,410 148,214 125,033
Total Daytime Population 15,112 61,441 168,381 199,759 173,087
TOTAL HOUSEHOLD INCOME
Total Households 5,131 16,991 40,594 52,347 42,690
Median Household Income $144,491 $138,494 $131,827 $131,713 $132,787
Average Household Income $183,524 $188,078 $176,543 $177,370 $178,540
Under $15,000 3.9% 4.5% 7.6% 7.4% 7.4%
$15,000 - $34,999 4.4% 5.8% 8.3% 8.9% 8.3%
$35,000 - $49,999 6.6% 6.3% 6.1% 5.8% 5.9%
$50,000 - $74,999 9.4% 9.3% 10.3% 10.2% 10.4%
$75,000 - $99,999 9.5% 9.1% 9.1% 9.2% 9.0%
$100,000 - $124,999 10.1% 8.7% 8.6% 8.8% 8.7%
$125,000 - $149,999 8.8% 9.6% 7.9% 7.8% 7.9%
$150,000+ 47.3% 46.6% 42.1% 42.1% 42.4%
BUSINESSES
Total Businesses 584 2,134 4,401 6,067 4,645
RACE/ETHNICITY
White/Caucasian 55.4% 55.6% 54.3% 53.7% 54.2%
Black/African American 1.5% 1.2% 1.5% 1.6% 1.5%
Asian/Pacific Islander 7.7% 7.8% 10.0% 9.1% 9.8%
Hispanic/Latino 30.1% 30.4% 28.5% 30.0% 29.0%
Other 5.3% 5.1% 5.6% 5.6% 5.5%