the market at victory village
Demographics

4175 Franklin Road, Murfreesboro, tn 37128

Full Year 2026 1 Mile Radius 3 Mile Radius 5 Mile Radius 10 Mile Radius 70% True Trade Area
TOTAL POPULATION
Total Population 9,637 61,348 116,394 182,755 240,751
Total Daytime Population 6,597 49,009 104,191 153,885 225,340
TOTAL HOUSEHOLD INCOME
Total Households 3,460 23,948 44,317 69,113 90,176
Median Household Income $89,506 $95,633 $89,684 $92,958 $88,662
Average Household Income $122,151 $109,258 $107,305 $110,835 $106,942
Under $15,000 0.9% 2.3% 3.1% 3.9% 4.2%
$15,000 - $34,999 7.4% 6.1% 7.5% 7.5% 8.6%
$35,000 - $49,999 6.3% 7.0% 7.9% 8.0% 8.9%
$50,000 - $74,999 18.0% 20.2% 18.5% 17.9% 18.4%
$75,000 - $99,999 17.8% 17.4% 15.4% 15.2% 14.9%
$100,000 - $124,999 11.5% 13.9% 12.6% 12.2% 11.7%
$125,000 - $149,999 8.4% 10.8% 10.4% 10.2% 9.3%
$150,000+ 29.7% 22.4% 24.7% 25.1% 24.1%
BUSINESSES
Total Businesses 71 1,616 3,558 4,693 5,422
RACE/ETHNICITY
White/Caucasian 62.8% 62.3% 66.7% 68.2% 65.7%
Black/African American 15.9% 14.8% 13.9% 13.5% 15.1%
Asian/Pacific Islander 6.5% 6.3% 4.6% 4.0% 3.9%
Hispanic/Latino 5.3% 9.0% 8.4% 8.3% 9.2%
Other 9.6% 7.6% 6.4% 6.1% 6.1%